SMINT

Centered around daily freshness and mindfulness, my work on Smint includes vibrant graphics, content creation, and OOH animations on the London Underground.

The 'Reset and Refresh' campaign saw over 350 sites across London and the South East. These included large format billboards, escalator takeovers and 2,500 rail panels.

Over socials, the campaign reached 5.4 million people and racked up 225k+ engagements.

As a result, ad recall jumped +36%, awareness in London shot up to 57.5%, overall value sales climbed +65%.